How To Drive Leads Using Print Marketing Tactics

It’s easy to overlook the power of print marketing — seemingly, in our digital age, everyone uses it. But, this couldn’t be further from the truth. Print continues to be a vital tool for driving sales and enhancing brand awareness for businesses large and small. And it continues to be the preferred method for many audience groups. At PostNet, we believe in the strength of combining digital and traditional marketing strategies to create effective campaigns. Take it from the VP of Sales and Marketing at American Natural Premium Pet Food (ANP), one of our clients. Bruce believes in the power of marketing and turned to PostNet for printing advertising ideas to boost sales and grow his customer base. The results speak for themselves:

Start By Creating Brand Awareness Through Print

A business like ANP has one of the best marketing tools: dogs. They’ve branded themselves as a pet food by dog lovers for people who love their dogs, and getting those visuals and that message out there is key. They aren’t the only pet food company out there, however, and for a daily consumer, it’s easy to get overwhelmed by several ads by pet food companies at once. While digital ads can easily be scrolled past, a well-designed brochure or flyer can linger in a potential customers’ hands and keep your brand at the forefront of their minds. Print materials create lasting impressions. The tactile nature of print marketing fosters a connection that digital media simply can’t replicate.

For Bruce at ANP, we design and print product displays in the form of rack cards, signage, and brochures as well as direct mail pieces — all wonderful examples of their brand coming to life through print. Now, when a customer walks into their local pet food store, ANP will stand out as a brand that cares about its product and puts effort into its marketing strategies.

Next, Increase Leads From Local Customers

One of the greatest advantages of print marketing is its ability to target local customer leads. Many print materials can be strategically distributed in local markets, making it easier to connect with potential customers in your area.

Strategies for Local Print Distribution:

• Direct Mail Campaigns: Send personalized postcards through Every Door Direct Mail (EDDM) to residents in a targeted area. By tailoring your marketing with personalization in print to specific demographics, you hone in on relevant audiences, boosting the effectiveness of your campaign.
• Local Events: Participating in community events provides an excellent opportunity to distribute print materials and generate local customer leads. We help ANP develop flyers, brochures, coupons, hand-outs, and more to bring with them to the many local fairs, markets, and pet expos they attend. It helps boost their visibility and draw foot traffic to their stores!
• In-Store Promotions: Like with ANP, utilizing posters and signage to promote special offers or new products in stores can set you apart from competitors. A well-placed poster can capture the attention of passersby and encourage them to engage with — or, at the very least, think about — your service or product.

Boost Sales with PostNet-Offered Print Marketing

We’re here to help with print marketing best practices so your business can drive sales effectively! We do it all, from flyers and posters to brochures and catalogs — whatever your business needs, we’ve got you covered. Let’s take a look at just a few great print marketing strategies.

Direct Mail Campaigns

• Personalization Strategies: Tailoring your mailings to individual recipients can significantly increase response rates. Leverage your customer data to personalize greetings, offers, and content.
• Targeted Mailing Lists: Building and utilizing targeted mailing lists will ensure your campaigns reach the right audience. By focusing on those who have shown interest in your products or services, you increase the likelihood of generating leads.

Brochures and Catalogs

Brochures and catalogs are excellent tools for showcasing your range of products or services. Use high-quality images and engaging descriptions to entice customers. American Natural Premium Pet Foods effectively utilizes brochures to highlight their product offerings, educating potential buyers on the benefits of their natural ingredients.

Business Cards

Networking opportunities are ideal for establishing brand awareness when you have compelling business cards. Design your cards to reflect your brand identity and include key contact information to facilitate follow-ups. These are great to have with you at events as well.

Flyers and Posters

Both posters and flyers are perfect for event promotions, special offers, or product displays. Utilize eye-catching designs that include essential information to attract attention. For instance, flyers promoting a new pet food line (like we did for ANP) can emphasize health benefits and special discounts, appealing directly to your target audience.

The Tangibility Factor: Why Physical Marketing Materials Matter

The psychological impact of touch in marketing cannot be overstated. Physical marketing materials create a sense of trust and credibility that is hard to achieve online. It feels more personalized, local, and real. When customers hold a brochure or a business card, they are more likely to remember your brand.

Print Marketing Best Practices for Driving Sales

To maximize the effectiveness of your print assets, here are a few best practices to add to your everyday marketing:

• Consistency in Branding: Ensure that all print materials maintain a cohesive look and feel. This reinforces brand awareness and strengthens brand identity.
• Clear and Compelling CTAs: Every print asset should include a clear call to action (CTA) that guides potential customers on what to do next, whether it’s visiting your website, calling your business, or stopping by your store.
• High-Quality Design and Printing: Invest in professional design and printing services, like at PostNet. High-quality materials reflect positively on your brand and create a more favorable impression.
• Measure the Return on Investment (ROI) of Your Campaigns: Tracking the effectiveness of your campaigns is the easiest way to identify which things are worth your money. Use key performance indicators (KPIs) like response rates, sales figures, and new leads generated to assess your print marketing’s impact. These insights will help you adjust your marketing and get the most out of it.

Why Should You Take Print Marketing Seriously?

Because print marketing remains a powerful tool for driving leads and boosting sales. By utilizing effective print strategies, you can increase your brand awareness, target local markets, and create lasting impressions on potential customers.

Check out Bruce’s story and consider how print marketing could shape the future of your business. Find a PostNet location near you when you’re ready to get started! Our services range from customer printing solutions to direct mail campaigns designed specifically for your needs. Start taking print marketing seriously today and your sales will begin to soar tomorrow.